Report defines new RevOps Data Automation category, marks Openprise as Cool Vendor supporting end-to-end revenue process orchestration supported by communal data

SAN MATEO, CA, September 28, 2022 /24-7PressRelease/ — Openprise, the leader in revenue operations (RevOps) data automation for marketing and sales, today announced that it has been named a Cool Vendor in the “Cool Vendors in RevOps Data Automation, 2022” report by Dan Gottlieb and Steve Rietberg at Gartner Inc., the world’s premier information technology research and advisory company.

The report highlights new and innovative companies offering data automation tools and support for RevOps processes. The Cool Vendors report notes that Openprise supports sales and marketing leaders to improve revenue transparency and predictability and to increase growth efficiency at scale.

“Being named in this category-defining report is exciting for us,” said Ed King, CEO at Openprise. “This recognition is a testament to the vision our team has been building for several years, and validates what we’ve been championing: RevOps’ value is immense, and data automation is an integral piece of successful revenue orchestration.”

RevOps analysts often oversee and perform complex data automation processes, according to Gartner. The Cool Vendors report spotlighted the importance of communal data and interconnected workflows among Sales Operations and Marketing Operations teams. Gottlieb and Rietberg said that by 2025, 75% of major growth tech companies globally will be leveraging the RevOps model.

Openprise is dedicated to helping go-to-market (GTM) and operations leaders tap the power of open, shared data and bring teams into internal alignment to boost efficient growth.

Gartner’s report notes that effective RevOps requires more than a reshuffling and centralization of resources to a RevOps service desk. Openprise was named a Cool Vendor for going beyond revenue and data process orchestration. It achieves this by packaging RevOps data and applications to accelerate decision making across GTM teams. Openprise’s no-code automation and data marketplace services helps teams to tap the power of RevOps without the need for specialized coding knowledge or additional vendor contracts.

Additionally, Openprise was named a Leader and High Performer in several of G2’s 2022 Summer and Fall Grid Reports, and has been recognized multiple times by Inc. Magazine as a Great Place to Work. Openprise is continuing to wave the banner of RevOps and communal data this fall at the Open 22 industry conference November 8-10, 2022. Speakers include Scott Brinker and Sangram Vajre, as well as RevOps leaders from Zendesk, KPMG, Splunk, Clari and Nutanix.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Openprise
Openprise is the leader in Revenue Operations Data Automation. Openprise’s no-code automation solution orchestrates RevOps data and processes to break down funnel silos and align marketing, sales, and customer success teams and their RevTech stack of technologies to deliver on the promise of fast and efficient revenue growth. Revenue leaders from UI Path, Clari, Zendesk, Zscalar, and Okta depend on Openprise to increase conversion, accelerate funnel velocity, respond faster to changes in their market, and drive funnel transparency and predictable revenue. To learn more, visit

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